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July 2004

"Open Hearts" Makes Big Impact 

New Radio Commercial


New Research Points to Major Success 
All 2001-2004 Goals Met or Exceeded

The United Methodist Church is better known and is seen in a more favorable light since the beginning of the Igniting Ministry media campaign, according to the newest research released by The Barna Group.  The report is perhaps the most significant news yet that the campaign is working.  

The Barna Group stated in its annual report that "the messages being communicated are understood, and better still, are believable and important to the audience.  These messages also appear to be effectively shifting people’s attitudes about The United Methodist Church."

  • Awareness levels are now at 19 percent (up from 3% in 2000)

  • Willingness to attend is now at 49 percent (up from 35% in 2001)

  • First-time attendance in test churches is at 19 percent (up from 14% just a year ago)

The media impact research performed by Barna surveys both 1,200 unchurched individuals across the United States and more than 160 test churches that track first-time attendance.  

According to Barna, "overall, there has been significant and favorable growth in the perceptions of The United Methodist Church since last year and especially since 2002. Exploring the differences between 2002 and 2003 we found that eight of the nine perceptions had become more favorable (well beyond the range of sampling error). Furthermore, the increases in the positive positioning of the United Methodists are even more substantial when compared to 2002." 

Read the whole report!

New Online Welcoming Center


Learn From the Experts

Learn About Model Welcoming Churches

A new online Welcoming Center from Igniting Ministry offers local church success stories, free resources and fresh Open House ideas! 

Meet our current model welcoming congregation, Tomball United Methodist Church (Tomball, Texas) and listen as its members share their excitement in adopting a welcoming lifestyle.

 

September Is Open House Month!


Get Ready for September Now!
Open Your Church Doors to Special Activities

Churches all over the country have embraced Open House Month as a time to especially reach out to their communities. Now's the time to make sure your church is ready. Check out the Open House section of the Igniting Ministry Web site for great ideas your church can use. 

Here's just one: National Neighborhood Day, Sunday, Sept. 12, a new initiative to help communities become better acquainted, is right in the middle of Open House Month. This is a great way to show our "open hearts, open minds, open doors" to the community. Download the "Open House Ideas" PDF, which suggests ways your church can be a good neighbor on this day.

For more information and ideas about getting involved in National Neighborhood Day, visit http://www.neighborhoodday.org/

Whatever you do, be sure that your ideas and activities reflect the people of YOUR congregation. Have fun! 

 

"Living Our Promise" Training


Only Three Training Events Left in 2004 
2005 Training Schedule Soon To Be Announced

There are three more training events this year. The next is in the Kansas City area, on Saturday, Aug. 14. Registration deadline is coming soon - July 30.  You can register online today or call (877)-281-6535 and we'll take your church's registration information over the phone.  

In September, "Living Our Promise" training will be in Albany, N.Y.  In October, it's Fishersville, Va. 

Get complete training information here.   

Watch for announcements in upcoming news updates about the dates and locations for 2005 training events.

Questions? Contact:  IMtraining@umcom.org.

 

Back On The Air, September


A few of our network partners.  See the full list here.

National Commercials Air During Back-to-School Month
Will Reach Millions

The Back-to-school schedule of United Methodist Church television messages will run for two weeks starting the week of Sept. 6 on 15 national cable networks. The commercials to be aired will include the newest Spanish-language spot, "You Don't Have To."

You can check out the national schedule online.  Tune in to one of the networks beginning Sept. 6.  

A new Spanish-language radio message is now available for local churches to place in their communities. To learn how to place the commercial, call Igniting Ministry at (877) 281-6535.
Hear the new spot 

 

Quick Links

Matching Grants

Media Warehouse

Custom Services

Product Store

Product of the Month

https://secure.umcom.org/store/Product.ASP?SKU=IM01%2DM11&web%5Fname=Igniting+Ministry&mscsid=79T8HSS5MM5M9LNQ97N1S00048UJ9DC7

"Open hearts"
(Gift video)


This VHS is a carefully crafted 10-minute overview of the history and global ministry of The United Methodist Church.  This moving video will help you communicate the core beliefs and welcoming culture of our church to newcomers. This VHS makes a great visitor gift or new member orientation resource. The perfect gift for every first-time visitor. 

Additional Information:

• $8.95 ea.

• VHS video cassette 
 


 

E-mail Contacts

For questions about:

Matching Grants

TV Spot Customization

Media Services

Igniting Ministry Training

Graphics Help

 

Special Services

http://www.ignitingministry.org/advertising/customizingads.aspx
http://secure2.tallent.com/imprinting/
 

This Month's Letter

Each month we feature an e-mail or letter we received.   

"A co-worker invited me to your worship service and said you had a friendly and welcoming congregation. But you are more than friendly -- your people actually looked me in the eye and made eye contact that let me know they acknowledged me and really listened to me. It's a little thing, but it really meant a lot.  Thank you."

First-time visitor
First United Methodist Church
Lexington, Kentucky
 

 

 

 

Corrections and comments should be directed to mailto:IMmarketing@umcom.org  To add a friend to our list, please visit the Igniting Ministry Web site at IgnitingMinistry.org.  

IM Team: Francisco Litardo, Jackie Vaughan, Letty LaFontaine, Emily Reece, Susan Crawford, Sarah Moran, Alison Worden, Deeann Bogle, and Steve Horswill-Johnston. Also, special thanks to our editor Nancye Willis,  our in-house production team, InfoServ staff and all national and local trainers across the country.    

Igniting Ministry monthly updates are published electronically by United Methodist Communications (UMCom), Nashville, Tenn., and sent to all conference-level directors of communications, editors, communications chairs, council directors and interested others.  ***Please do not reply to this e-mail;  your request will not be properly processed***  To unsubscribe: Go to UMCom.org, click on "Log In" (if not already logged on), then click "My Resources" link and select "Leave" from the list(s) from which you wish to unsubscribe.  If you have forgotten your username or password, click "Log In" and then "forgotten your password?"  For further assistance, e-mail: websupport@umcom.org 


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